Viacom

This infographic displays all of Viacom’s shows organized by viewership similarities using Nielsen viewing data of Viacom shows of Q4 2014. Shows that have few viewers in common are separated by branch points closer to the root and shows that have many viewers in common are separated by branch points closer to the leaves. Depending on the level of granularity desired, clusters are defined by grouping branches of the tree upward from the leaves toward the root. In addition to hierarchical clustering, pairwise correlation between shows is calculated and used to determine the position of the shows in the plot.